As beauty brands strive to standout in an ever-growing industry, the focus on brand identity shifts too. Enter wearable beauty accessories! Turning classic beauty products into statement fashion pieces.
Take powerhouse, Rhode for example, and their viral peptide lip phone case. Reportedly selling 200,000 units almost instantly, with 400,000 desperately joining the waitlist soon after. Or, when the Stanley cup went viral (who could forget)! e.l.f cosmetics jumped on board the trend, collaborating to release their own lip balm holder that clips perfectly onto the Stanley cup… because we all need hydration inside and out, right? We have seen charms on Gisou lip oils, hanging loops on Indu make up and refillable fragrance necklaces, as perfectly demonstrated by Victoria Beckham.
It gives a whole new, quite literal, meaning to “what perfume are you wearing?”, don’t you think?
