Gift with Purchase (GWP)
A GWP (gift with purchase) adds value to your product offering and an incentive for your customer to make a purchase. This type of gift can be a beauty, fashion or lifestyle product. Such as a bespoke cosmetic bag to compact mirror, makeup brush or custom made wash bag, a cotton tote bag, water bottle or even sunglasses. If the product can connect with your new product launch or special offer the higher the impact will be. Either incorporate the gift within your packaging along with your products or offer it to the client on counter after spending a set amount.
PU is a great material as it is durable, holds its shape and can even have a grained texture to look like expensive leather. This was the material used to create these gorgeous makeup pouches in the perfect handbag size. Incorporating both brand colours with an attractive contrasting lining. A moulded metal zipper puller adds the logo onto the bag and the printed hashtag artwork increased awareness of their inspiring campaign. These pouches were available for a limited time to customers after a certain spend.