This market is growing stronger each year which has also seen the rise in male gifting ideas and masculine themes in design. Taking advantage of different materials such as wood, metal and leather can instantly create a manly look to your packaging. Producing gifting concepts that are appealing to the male market is something Marber focuses on. As well as sourcing gift with purchase ideas that would work in gift sets for a male target audience.
Bluebeard’s Revenge Wash Bag
A male wash bag should be practical and durable whilst also looking attractive with subtle details. A microfibre material was chosen on these bags as it is strong and can be pantone matched to specific colours. Combined with the large size means once filled it could withstand a heavy weight which is why the bag design incorporates a grab handle at the end for ease of carrying. Internal pockets add extra detail and a moulded zipper puller presents the logo in a contrasting silver colour. The important aspect of this bag was to represent the brand colours inside and out.
Bluebeard’s Revenge Shaving Bowl
This shaving bowl was moulded especially to the client’s specification. The double walled design looks stylish and luxurious and the contrasting brushed and polished stainless steel is an attractive design feature. When creating this bowl the client wanted the logo to be laser engraved into the internal base of the bowl and the end result looks great.